ARTICULATED

Facebook can help you get stuff done.  I know you may not believe me, and admittedly I was a Facebook zealot even before I made this important discovery. But it’s true! It’s no longer just for voyeurs and exhibitionists, Facebook is for things that you actually need to do!

• You can find a new client for your business.  Based on some interests I apparently had revealed over time through garden variety status updates, a former colleague who’s a friend on Facebook reached out to me about a potential new piece of business she’d heard about. That introduction led to a great new client, one that opened the door to even more.

• You can find a buyer for your house.  This week, my elderly mom’s rickety old house, which I’m charged with selling, went under contract before it was even listed on the market. From my posts on Facebook about transitioning my mom into my sister’s house, an old friend from high school reached out through Facebook wondering if we might soon be looking to sell. One thing led to another, and we’re set to go to settlement in mid-May.

So if you find me on Facebook, don’t automatically assume I’m killing time.  I just may be getting something done.

Kinkennon Communications, Inc. (KC) is delighted that the Armed Services YMCA (ASYMCA) is a new client. At 14 branch locations and more than 150 program centers on or near military installations around the country, ASYMCA makes military life easier by providing basic support and services – think food and clothing pantries, childcare and tutoring, etc. – to the nation’s junior enlisted troops and their families.

Most people don’t automatically think of junior enlisted military families as a “vulnerable population” (other than the obvious), but they are because they’re quite low paid, and they’re separated from each other as well as their networks of extended family and friends. Check out this great, brief 30-second spot to get a better sense of what ASYMCA does for those people.

ASYMCA was a client of mine years ago, in a previous life. I’m delighted to be back in that fold along with my regular partner who’s helping me, Scott Warner of Warner Strategies.

And you know I love being around nonprofits that generate lots of impact with a charitable dollar. ASYMCA is a great example of that:

• ASYMCA serves 455,000 junior enlisted troops and their families every year.
• The organization utilizes the help of more than 110,000 hours from 10,000 volunteers every year, drastically expanding its program reach and impact.
• ASYMCA convert 91 cents on every charitable dollar into food and clothing pantries, childcare and counseling, tutoring and other basic life services for those serving our country.

Yay! Good times.

Now that Kinkennon Communications (KC) has been in Colorado for five years, and does an increasing amount of work for Colorado-based clients, I sometimes tell people that I’ve gotten away from the DC-style advocacy and public affairs work that has dominated a large portion of my career.

But then last month, when I looked at the “Top 10 lobbying victories of 2011” as published by a major Capitol Hill newspaper, I realized I was involved in three of them (in a media relations capacity) – including being on the winning side of the top one on the list.

So there’s my belief that the business is trending westward. And then there’s the facts, which sure seem to suggest KC is “Washington” as ever.

Years ago, I signed up a four-day bicycle ride to raise money for charity. At the new-rider orientation, I sat terrified as the organizers spelled out basic rules to minimize my chances of being splatted by a tractor-trailer before I made the first pit stop.

Yesterday on the bike, as I felt the windy wake of a passing 18-wheeler, I reflected back on those rules. It occurred to me that ever since that orientation, three of those rules have been shaping not only how I maneuver the open road on two wheels, but how I maneuver the roads and paths of work life:

1. When an 18-wheeler is about to pass, it can shove you aside without even touching you. Have you ever had someone do a maneuver around you at the office to get that cool project you wanted? Or earn that kudo? Or even secure that promotion? You may have felt like you were caught flat-footed, or even never saw them coming. But it’s possible you felt their maneuverings without knowing it. It’s even possible they blew you right out of the way. On a bicycle, when an 18-wheeler approaches from behind, you can detect the rush of wind preceding the truck long before it arrives. That rush of wind can push you off the road if you’re not alert. The learning? Someone is always approaching from behind. It’s up to us to detect it and make our own decisions about whether or not to let it move us.
2. When an 18-wheeler passes you, it’ll suck you into its wake. As air rushes to fill the vacuum created by a rapidly passing 18-wheeler, it will suck your bicycle from the shoulder out into the middle of the road unless you really hold your line. The learning? At the office, when someone blows past us, it’s easy to be drawn into their wake, whether or not that’s part of our plan. There’s lots to be learned from fast-trackers and their maneuverings. But we probably should do it without losing our own line.
3. Pass with courtesy, always. On a bicycle, sometimes you’re the passer, and sometimes you’re the person being passed. No one on a bicycle likes being surprised by another cyclist zooming past them without warning. A simple, courteous “On your left!” will do.  The learning? If you’re the fast mover at your office, you’re probably overtaking people. But you could be working with (or riding with!) them next year, or next month, or tomorrow. So be sure you’re treating them with courtesy along the way.

What other rules of the road for cyclists also apply in work environs?

(Photo courtesy of humbert15 via Flickr Creative Commons.)

As if Facebook and Twitter weren’t enough, should you be dabbling in Foursquare? In this blog post on SocialMediaToday, Rachel Strella makes the best case I’ve read to date for why “normal” people should dabble in the location-based social media service.

Foursquare is something of a darling among social media junkies. So I tried it a couple of years ago but deleted it from my phone almost immediately. At the time, there weren’t many users. I subconsciously feared being a hypocrite because I had long argued that I should never have to tell a boss or client where I am — I should only have to demonstrate that I’m delivering. And I generally didn’t get it and didn’t have the energy to try that hard because I was already approaching social-media overload.

Strella explains why Foursquare is a good marketing tool for local businesses. Indeed, If I ran a little stand that sold burritos as big as your head to drunk people in the wee hours, I’d be marketing via Foursquare like it was my job. Strella also makes a great case for why using Foursquare can be really good for finding good deals and good eats. Her simple argument is so compelling, in fact, that I’m considering trying it again.

But she doesn’t address my perpetual BIG QUESTION, one that I find so rarely addressed, because there really is no good answer. It applies not only to Foursquare, of course, but to Facebook mobile, Twitter apps, texting, work email, and our general obsession with our smartphones. What do you say when your friend, your colleague, your other half, or even your kid, asks, “Why are you playing with that phone again? I’m right here in front of you.”

As anyone who’s paid attention to this blog will know, I have opinions on resumes. The most read post ever on this blog ever is “Hey, smart P.R. pro, your resume stinks. Here’s 3 tips to fix it.” It’s not like I have any sort of human resources or other substantive hiring experience. It’s just the communications guy in me. I know what putting one’s best foot forward looks like, and there’s no better place to do that well (or, unfortunately, poorly) than a resume.

So check out this great infographic from big social-media news site Mashable on crafting the “perfect modern resume.” It must really be striking a chord – it’s been retweeted more than 2,500 times.

Check out this great piece on NetWitsThinkTank from @Blackbaud.  Nonprofit software company Idealware surveyed more than 500 nonprofit staff about their Facebook usage. The results give some guidance to nonprofit leaders about the areas in which spending time engaging with Facebook fans actually reaps dividends (such as generating event turnout and building stronger relationships with existing constituents). And the areas in which it does not (such as donor acquisition). It’s worth a read.

Here is a great job with a very cool organization, one that is an on-again, off-again client of KC. I’m a big fan.

Occasionally, I buy into the dire predictions of futurists: that the United States is about to run out of water, or run out of energy, or that our economy is permanently tanked. Or that the singularity will come and kill me by computer. Clearly paranoia comes with age.

I raise this seemingly random point because, if any of these predictions come true, I don’t think strategic communications will be in hot demand. But there will be great NEED – human, environmental, societal – the kind that likely will only be met by massive amounts of creatively applied philanthropic dollars. Someone is gonna have to raise that money. So occasionally when nonprofit fundraising jobs pop up, I wonder if it isn’t time to try to go pick up that skill set forthrightly.

Lately I’ve been a bit anxious over the lack of timely posts to this blog. Sometimes I get stumped on content, going in and out of comfort with dispensing public relations advice (a tactic that blog-writing advice givers suggest you employ to boost readership). I love writing funny posts, but don’t always have a sense of humor. And sometimes I just get really busy with client work, like I have been lately. That’s a great problem to have. But in those times, when I’m done working, and then done with my volunteer obligations, I don’t want to write blog posts. I want to go outside and play.

But suddenly, going outside to play isn’t an option for awhile. On Sunday, I was on the bad end of a collision on the flag football field, resulting in a broken fibula and a torn deltoid ligament. I won’t know for another week if reparative surgery is required. But I do know the leg cast I got in the E.R. is the size and weight of a cinderblock; the folks in my orthopedist’s office yesterday called it “the monstrosity.”

This means that just as spring fever sets in, I’ll have more computer time. I don’t know if it will result in more posts.  But something tells me that as I explore the intersection of pain, narcotics, and helplessness, I will not lack entertaining material.

One of the great benefits of running a business from home is the setup’s shovel-friendliness. My office is situated in such a way that from my desk, I peer directly out a glass door onto the sidewalk in front of my house. From this vantage point, I can monitor the condition of walkways as it snows, which it does fairly often. As I see snow collect, I can leap into action.

Not everyone might see this as a benefit. Some might find that the threat of spending the day faced with accumulating snow that is your responsibility to clear to be reason enough to put on stuffy clothes and drive somewhere to public relations and communications for The Man.  Of course, I say it’s a glorious reason to stay put.

In the morning after a snow, I am out the door by 5:15 AM. I have my front sidewalk, and both my next-door neighbors’, cleared well before 6 … with neat lines and perfect right angles, of course. Sometimes I use a broom as well to tidy up the shoveled surfaces.  On days when it keeps snowing, I do this 3-4 times. Sometimes more. That’s way more fun than waiting until it stops snowing then shoveling all at once.