This is kind of fun. A blog for entrepreneurial CEOs called “CEO Blog Nation” included me in a new little feature called “Experienced marketing warriors and entrepreneurs give tips on how they make a dent.” Check it out.
Posts Categorized: Web 2.0 and Making It Matter
A colleague recently encouraged me to answer a question posed by CEO Blog Nation: “How do you market your business?.” My initial reaction was to take a pass, not sure I had much if anything interesting to say. But I forced myself to take a cut. And wouldn’t you know, I’m doing a little more… More »
It’s tough for me to grasp the idea of anyone other than a brave PR person in charge of social media management. In the nonprofit, trade association, issue advocacy realms, social media engagement often wouldn’t happen AT ALL if it weren’t for some poor communications person cheerleading for it. Yet I see posts like this… More »
Why do public relations and similar folks settle for having a simple ol’ resume any more? Nowadays there are some really interesting ways to tell our story to prospective employers, clients and colleagues. Of course, the best way to tell our story is to be very purposeful every day, year round, in how we carry… More »
Have you given much thought to how your organization might use Pinterest, one of social media’s hottest things? If your organization has stakeholders (of course it does!), particularly consumer-type stakeholders, or at least subcategories of them, it’s not a bad idea to get familiar with Pinterest. Let’s say you’re an executive at a charitable foundation… More »