Posts Categorized: Web 2.0 and Making It Matter

Social media management should reside with PR (duh…)

It’s tough for me to grasp the idea of anyone other than a brave PR person in charge of social media management. In the nonprofit, trade association, issue advocacy realms, social media engagement often wouldn’t happen AT ALL if it weren’t for some poor communications person cheerleading for it. Yet I see posts like this… More »

Considering Pinterest for foundations, nonprofits and membership organizations

Have you given much thought to how your organization might use Pinterest, one of social media’s hottest things? If your organization has stakeholders (of course it does!), particularly consumer-type stakeholders, or at least subcategories of them, it’s not a bad idea to get familiar with Pinterest. Let’s say you’re an executive at a charitable foundation… More »