Highlighting a great resource: four types of Twitter profiles
Thursday, July 30th, 2009For clients and other folks I’ve been talking with about using Twitter and Facebook on behalf of organization, take a look at this great blog post. It’s by Jeremiah Owyang (of Forrester Research).
It describes the pros and cons of four common types of “personas” a corporation (or any organization) can choose as its presence on Twitter:
- Pure corporate brand
- Corporate with persona
- Employee with corporate association
- Pure personal
He makes this stuff really clear. Check it out.