ARTICULATED

I’m devoting a good amount of time to studying the latest thinking, guidance and examples of organizations – corporate, nonprofit and government – that have embraced the growth of social media to advance broader goals. I follow a bunch of social media thinkers and experts on Twitter, which really helps in discovering this kind of material.

Here are a very few examples of what I’m reading right now:

• This excellent blog post by Janet Fouts (“Do you need a corporate social media policy?). It provides links to the social media policies of some well-known corporations. For instance, here’s Intel’s.

• A detailed presentation of the Red Cross’s social media policy, as featured on the Beth Kanter blog “How Nonprofits Can Use Social Media.”

• The U.S. Food and Drug Administration’s (FDA) new “Transparency Blog.” I’m keeping a close eye on this one.

• The “How To” lists/channel on the preeminent social media website, Mashable.

• The social media “How To” articles channel on the Marketing Profs website (requires signup).

These only scratch the surface. But they are good basic reading and ongoing resources for anyone trying to wrap their head around what the future of communications, PR, public education, issue advocacy and marketing look like.