Cattle-call response earns a cold one
I’m a proposal-writing machine lately. Until two Fridays ago, I had not responded to a request for proposal (RFP) in easily two years. Surprisingly the proposal I submitted that day made the cut in the prospective client’s search. So feeling encouraged, I responded to a second RFP this past Friday – probably a full-blown cattle call, with every PR agency in Denver in the mix. It was a doozy – a huge, detailed request that required what turned out to be 56 pages of response. I debated and procrastinated. Then I wrote and edited and rewrote. Then I gathered and sorted and compiled and collated. Then I put all seven copies of the 56 proposal in this pretty white box, put this nice label on it, and delivered it 45 minutes before the 4pm deadline. Then I had a beer.