ARTICULATED

I’ve increasingly taken to poking gentle fun at the Twitterati – the PR and marketing pros who spend their days on Twitter tweeting to one another about their iPhones and Twitter. They are pejoratively known as “new media douchebags.”  Certain kinds of current events also whip them into a frenzy, particularly weather-related ones.

I poke gentle fun only, because truth be told, I’ve learned a great deal from these people. Many are quite smart about where PR and marketing are going. I have participated in many of these conversations myself. But never mind that.

During the early February blizzard in the Washington, DC area, I had to altogether log off social media because I feared the apocalyptic wordplay might drive me mad. I’ve been only a sporadic participant on Twitter since. But now that it’s 100+ degrees in DC, a colleague emailed me earlier this week and asked, “Have you been on Twitter today? It’s like snowmageddon all over again…”

Tags: Kinkennon Communications, Shane Kinkennon, snowmageddon

This entry was posted on Friday, July 9th, 2010 at 7:43 am and is filed under Uncategorized, Web 2.0 and Making It Matter. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.