ARTICULATED

Today, Kinkennon Communications (KC) launched an all-new website and with it unveiled a whole new look.  This “quirky little communications consultancy” is coming into its own.

This new website eschews PR- and marketing-firm platitudes.  Instead it seeks to simply depict the “essence” of KC.  Hopefully, it proves the professionalism and expertise with which we provide great counsel to clients.

Importantly, it’s also about revealing my strongly held and somewhat particular philosophy when it comes to providing professional services.  KC works with the kinds of people we want to work with, on the kinds of projects we enjoy, for the kinds of organizations and missions we get excited about.  And that’s all.

If that means that sometimes we say no to projects, even though they’d be worth tons of money, so be it.   We’ve turned away more new clients than we’ve accepted, and that will continue. That is indeed quirky – certainly in comparison to the PR-firm culture I spent so many years in.

I’m out of all of that culture.  And I’m in to all of this one.  It’s way better for my clients.  It’s way better for me.  And it’s been an order of magnitude better for my career.   How incredibly lucky for me.

Thanks for checking out the new site.

This week KC began work for Skytel, a new company comprised of the merged entities of Skytel and Velocita Wireless.  I have a soft spot for the technology and telecom sectors, and I often reflect romantically on my life in the start-up madness before the telecom and dot-com bust.

I’m particularly doing that now, because this new Skytel entity is bringing together my old friends from my first and wildest start-up experience.  These are the smartest people I’ve ever worked with.

Of course, Skytel is not a start-up.  It’s a well-established brand.  But this new iteration of Skytel is perfectly situated to be the market leader in “machine to machine” (M2M) wireless communications.  Juniper Research calls M2M the hottest growth area in all of wireless.  I love talking like that, which makes KC a great match for this new project.  This will be much fun.